DAVID reviews

2 January 2018

Three's a crowd

by Alice May


Experian: “Meet Your Data Self” - 60s

Marcus Brigstocke's data self - a version of himself which restaurants, banks et al find more palatable - joins him as he goes about his business in this new ad for credit-checking company Experian.

Only here he's not called Marcus, he's called Dan... which is a bit odd for anyone who recognises him.

Virtual Marcus - sorry, Dan - is better looking, more confident and - it would appear - more open to financial risk-taking and sexually adventurous into the bargain. Real-life Dan has to make quite an effort to reign him in. And his wife flatly refuses to join them both in bed.

It's amusingly done and Brigstocke creates enough of a difference between the two personae to make you wonder whether they found a good lookalike, but we're not quite sure what the message is.

Real-life Dan has only come to know virtual Dan because of Experian, who introduced them. How has making the acquaintance of this slightly reckless smoothie been helpful? Especially as real-life Dan hasn't consequently discovered any rough edges that might be hindering his counterpart's success.

Confusing as this is, it's also intriguing enough to keep us watching, and that - to a certain extent - is job done.


Film Production: Another Film Company Ⓟ Ⓦ
Director: Declan Lowney Ⓟ Ⓦ
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: The Mill Ⓦ
Colourist: Matt Turner
Performance: Marcus Brigstocke
Media Agency: Bartle Bogle Hegarty Ⓟ Ⓦ

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