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17 August 2018

Beyond the Fourth Wall

by Syd Briscoe

Esurance: “Dennis Quaid” - 1 min 45s

US insurance providers Esurance appeal to savvy consumers with this self-aware commercial. Starring the "highly likeable" Dennis Quaid, the brand give their revamp a millennial twist by admitting at every turn that yes, this is a commercial, and yes, they know people hate being advertised at.

It's a disarming approach which keeps the audience engaged throughout, as lovely moments of meta-comedy (a previously nameless character gone method, an overly-verbose child actor et cetera) provide effective laughs. And, as it turns out, Dennis Quaid is highly likeable after all.

Film Production: O Positive Ⓟ Ⓦ
Director: David Shane Ⓟ Ⓦ
Producer: Rachel Perkins
Cinematographer: Gyula Pados

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