DAVID reviews

4 April 2017

EE: Loose connections.

by Syd Briscoe

EE: “The Engineers” - 40s

Forget 2G, 3G, and even Honey G: 4G is where it's at. Or so Kevin Bacon informs us in another instalment of his oddly tolerable shtick for EE. The network are providing coverage in ever-more remote places, illustrated by Kevin and a cheery engineer going on a quest to the furthest reaches of the UK.

There's an interesting element of collaboration here, as the brand manage to pack a lot of extras into the 40" running time. They include a cameo from Just Eat, a reference to Facebook Live, and an appearance from I'm A Celebrity-winning Goggleboxer Scarlett Moffatt re-enacting the more unpleasant parts of her time in the jungle.

Caravan holiday, far-flung festival, or tucker trial - EE aim to provide enough 4G to keep even the most bored traveller satisfied. They even have drones these days, just in case you're up a mountain when your cat videos fail.

Creative Agency: Saatchi & Saatchi Ⓦ
ECD: Rob Potts / Andy Jex
Creative Director: Adam Chiappe
Creative: Mark Slack
Account Team: Naomi Beaumont / Louise Harrop
Planner: Ronnie Crosbie
TV Producer: Richard Firminger
Editor: Adam Spivey @ The Playroom
Post Production: The Mill Ⓦ
Sound Designer: Jon Clarke / Anthony Moore @ Factory Ⓦ
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