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11 December 2018

Sorry, must bounce.

by Andrew MacGregor


Duracell: “Don't Forget” - 60s

The Duracell Bunny and an oddly spindly Santa Claus headline this fetching animated film, wherein the mascot ensures all battery-operated presents are operational on Christmas morning. Needless to say, this is a stealth mission… and some toys have a pesky tendency to wake any nearby children.

While the pink rabbit's previous outings have underwhelmed, one can appreciate the extra craft which has gone into this festive effort. With animation and set pieces inspired as much by spy flicks as by Christmas, it's a diverting reminder for parents to stock up or risk a blackout-stroke-tantrum on December 25th.


Creative Agency: Grey London Ⓟ Ⓦ
ECD: Vicki Maguire
Creative Director: Paul Moran
Creative: Erik Uvhagen / Johan Leandersson
Account Director: Philippa Baldwin
Agency Producer: Roger Lairisa
Sound Design: Gramercy Park Studios Ⓟ Ⓦ

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