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31 January 2019

Dropbox - Keep Rising

by Syd Briscoe

Dropbox: “Keep Rising” - 30s

Dropbox tout the importance of team 'flow' in this polished commercial. Envisioning a project as a bubblegum-pink ship which must be carefully steered is a quirky move, creating a strong visual representation of how things can quickly go off course if people aren't communicating correctly. A whimsical addition to an often sterile market.

Director: Rodrigo Saavedra Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)

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