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8 February 2019

The cat goes what?

by Andrew MacGregor

Dreamies: “Anna” - 20s

Cat owners may wish to keep a closer eye on their pets after watching this off-kilter ad for Dreamies. When a young girl's desire for a cat is thwarted by her mother, she reveals her dastardly plan: she'll simply entice the closest moggie with a packet of the advertised treats… regardless of whether they have an owner or not.

The premise is well-realised, but it's the girl's co-star who steals the show. Channelling any cinematic ‘creepy kid' you wish to mention, her bowl cut-sporting sibling demonstrates his concise knowledge of cat noises. The way in which he stares into the viewer's soul at the end lends a pleasing edge to the brand's message.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Creative Director: Simon Vicars / Andre Sallowicz
Account Director: Adam Patel
Account Manager: Sofia Stieglitz-Perez
Agency Producer: Stephen Mead
Film Production: Blink Ⓟ Ⓦ
Director: Nick Ball Ⓟ Ⓦ
Producer: Andrew Studholme
Production M'ger: Ellie Britton
Executive Producer: Paul Weston
Location Manager: Toby Hack
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Coffee & TV Ⓟ Ⓦ
Colourist: Richard Fearon @ MPC Ⓟ Ⓦ
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ

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