DAVID reviews

26 September 2017

Bad Boys For Life

by Syd Briscoe

Domino's Pizza: “Squad” - 30s

VCCP and The Bobbsey Twins From Homicide have collaborated to create a funny ad for Domino's Pizza in the agency's first work for the brand after winning the account. It focuses on a squad of youngsters who are feeling pretty cool thanks to the advertised product... even though they are the epitome of uncool.

The kids strut slow-motion through the park to the hip-hop classic 'Bad Boy For Life' with a disarming lack of self-awareness that they are the polar opposite of 'bad boys'.

The gags are familiarly but nicely executed: a missed fist bump, a set of keys chained to a belt, a double-specs sunglasses manoeuvre - moments which reveal this crew to be geeky wannabes rather than the real deal.

It's a promising start for a brand who are already popular within the depicted demographic, a relationship likely to be strengthened by work like this.

Creative Agency: VCCP Ⓦ
ECD: Matt Lever
Creative: Joe Lovett / Jack Snell
Planner: Gethin James
TV Producer: Helen Brownlie
Film Production: Blink Ⓟ Ⓦ
Director: The Bobbsey Twins From Homicide Ⓦ
Producer: Patrick Craig
Food Director: Charlie Stebbings
Executive Producer: Ben Sharpe
Editor: Adam Spivey @ The Playroom Ⓦ
Post Production: The Mill Ⓦ
Colourist: Seamus O'Kane
Music: Bad Boy For Life - P. Diddy
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