DAVID reviews

14 April 2017

Domino's Pizza: Hands on.

by Jason Stone

Domino's Pizza: “It's No Secret” - 30s

A super new approach from Domino's poses a question about the fast food firm's success: how do they manage to deliver so many pizzas?

It may be a bit of an advertising stand-by to provide an amusing sequence of 'wrong' answers before revealing the wholesome truth but it's been executed with real aplomb here. Much of the credit for this is down to a terrific central performance and the wise decision to allow the actress to dominate the film's 30 seconds.

It has exactly the right tone for the target market and it craftily reminds us that Domino's are the dominant player in a sector where there's something reassuring about knowing you're dealing with the company which has the biggest infrastructure.

Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Big Red Button Ⓦ
Producer: Camilla Cullen
Cinematography: Mattias Nyberg
Make-Up: Dorita Nissen
Editor: Nick Allix @ The Playroom
VFX: Simon Bath @ The Mill Ⓦ
VFX Shoot S'visor: Gareth Brannan
Colourist: James Bamford @ The Mill Ⓦ
Sound Designer: Steve Lane @ Grand Central
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.