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7 August 2018

Taking germs to the cleaners.

by Andrew MacGregor


Domestos: “Unstoppable” - 30s

Having finally flushed their army of animated germs away to Adland's inescapable sewage works, Domestos go on the live-action offensive in this steely commercial. While the VO calls out norovirus, salmonella, and E. coli as if they personally wiped out his entire family, the ad depicts those most at risk from harmful bacteria… and what's being done to protect them.

The brand's global efforts encompass sanitation programmes and installing enough working toilets give your local plumber the sweats. While few would automatically consider their bathroom cleaner to be a tool for change, it's a mature bid to convey the product's uses for bog, bath, and beyond.


Creative Agency: MullenLowe Ⓦ
Creative Director: Tony Hardcastle
Creative: Ben Evans / Adam Sears
TV Producer: Olivia Westley / Katie Colhoun
Film Production: Academy Films Ⓟ Ⓦ
Director: Jack Driscoll Ⓟ
Producer: Mark Whittow-Williams
Editor: tenthree Ⓟ Ⓦ
VFX: nineteentwenty
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ

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