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8 March 2020

Back on the beat.

by Andrew MacGregor


Direct Line: “RoboCop” - 60s

2014’s ‘RoboCop’ was a slick but soulless remake of Paul Verhoeven’s Eighties classic. Next to have a crack at the crime-fighting cyborg are Direct Line of all people, who place Alex Murphy firmly in non-lethal mode.

This will no doubt upset gorehounds who prefer to see limbs blown off and people melted by toxic waste. Still, there is fun to be had in Saatchi & Saatchi and director Bryan Buckley’s 60” effort, which draws attention to the insurer’s quick response times.

Strong production values and evocative sound effects bolster the proposition, while RoboCop’s disappointment at being outdone by an insurance firm is a neat gag. A promising enough start to the post-Winston Wolfe era.


Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
CCO: Guillermo Vega
Creative Director: Franki Goodwin ♀ Ⓟ
Creative: William Brookwell / William Helm
Managing Director: Sarah Jenkins
Head of Film: Rebecca Williams
Film Production: Hungry Man Ⓟ Ⓦ
Director: Bryan Buckley Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.