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19 June 2019

Blockbuster claims.

by Andrew MacGregor


Direct Line: “Film on 4 Sponsorship” - 83s

One rarely sees movie characters have to cope with the vagaries if modern life, whether it's finding a public toilet or filing an insurance claim after some blockbuster antics. Unsurprisingly, Direct Line wish to see more of the latter.

Hence, the newly minted sponsors of Films on 4 have released a series of droll bumpers set in one of the insurer's call centres - with staff tasked with unpicking big-screen set pieces from the likes of Speed, Apollo 13, and The Godfather.

Given the brand's ongoing association with Pulp Fiction's Winston Wolfe, this cinematic offshoot makes perfect sense. Plus, we'd love these calls to be recorded for training purposes.


Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
CCO: Guillermo Vega
ECD: Dan Treichel
Creative Director: Franki Goodwin ♀ Ⓟ
Creative: Barney Spiro / Ryan Price / Harriet Ronn
Account Team: Richard Sweetman / Paul McHugh / Juliet Cornick
Planner: Rui Ferreira
Agency Producer: Marie Hughes
Film Production: Rattling Stick Ⓟ Ⓦ
Director: Daniel Kleinman Ⓟ Ⓦ
Editor: Eve Ashwell ♀ Ⓟ Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ
Sound Designer: Dan Beckwith @ Factory Ⓟ Ⓦ

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