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20 January 2020

Diet Coke - Same Super Cute You

by Andrew MacGregor


Diet Coke: “Same Super Cute You” - 30s

Fans of Love Island (you know who you are) will spot Ovie Sako in this Diet Coke ad that’s quirky to a fault. The brand double-down on last year’s ‘You Do You’ philosophy and salute those who lounge on inflatable clams and reverse park like a stunt driver, et cetera. Confusing for some, but infectiously confident in its execution.


Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
Creative: Florence Poppy Deary ♀ / Ruby Norman-Curran ♀ Ⓟ
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Molly Manners ♀ Ⓟ Ⓦ

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