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17 June 2019

Diet Coke - Exotic Mango

by Syd Briscoe

Diet Coke: “Exotic Mango” - 10s

Director Kathy Fusco demonstrates her ability to deliver droll performances in this pithy commercial. Riffing on long-pilloried industry tropes (we've never figured out exactly what smizing is), a model is instructed to be ever more 'exotic' as she attempts to generate enthusiasm for Diet Coke's latest fruit infusion.

Film Production: Hungry Man Ⓟ Ⓦ
Director: Kathy Fusco ♀ Ⓟ Ⓦ
Producer: Ben Roberts
Production M'ger: Hannah Stone
Post Production: Coffee & TV Ⓟ Ⓦ

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