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29 June 2020

Daz - Keep It Bright

by Andrew MacGregor


Daz: “Keep It Bright” - 30s

Burnley is the new Benidorm, according to this 30” Daz commercial narrated by Paddy McGuinness. The comedian and scourge of Lamborghinis everywhere throws down the gauntlet to staycationers, urging them to embrace their summer wardrobes. “Muchos dazlio” is a stretch perhaps, but you can't fault its optimism.


Creative: Aimée Valentine Marshall
Film Production: Prodigious Ⓟ Ⓦ
Director: Richard Peter Hunter
Producer: Tomas Katter
Editor: Matt Brady @ Flock Edit Ⓟ Ⓦ
Voiceover: Paddy McGuinness

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