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5 December 2018

Orange

by Andrew MacGregor


Daithí: “Orange” - 3 mins 26s

This engaging promo for Irish EDM artist Daithí compresses a long-term relationship into a three-and-a-half-minute music video, with director Locky McKenna charting a couple's tentative decline with deft economy.

Set entirely in the boyfriend's front room-slash-kitchen, the narrative captures every nuanced relationship milestone, from the girlfriend moving in her belongings to moments shared in comfortable silence.

As Daithí's plaintive track unfolds, however, the pair drift whilst only inches apart. Shrewdly eschewing melodrama for subtle vignettes and background details, McKenna thus offers a more considered slant on modern love.


Director: Locky McKenna Ⓟ Ⓦ (Kode Ⓟ Ⓦ)
Producer: Daithí O'Dronaí
Cinematographer: Karl Poyzer
Production Designer: Kate Moylan
Art Department: Elana Murphy

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