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9 January 2020

Not-so cracking contraptions.

by Andrew MacGregor

DFS: “The Grand Sofa Caper” - 60s

This DFS winter sale plug starring Wallace and Gromit is a bittersweet affair. Since the death of Peter Sallis in 2017, Wallace has been voiced by Aardman Animations regular Ben Whitehead, and the furniture store’s latest sees him perform alongside ‘Curse of the Were-Rabbit’ alumnus Helena Bonham Carter. Talk about big shoes to fill.

Fortunately, Whitehead proves up to the task as Wallace, Gromit, and Lady Tottington (Bonham Carter) explore the DFS factory. As well as giving Aardman the chance to flex their claymation muscles, it’s a hard-working script that underscores the brand’s expertise and aversion to the use of “robotic gizmos”. Sometimes, Wallace, handmade is the way to go.

Creative Agency: krow Ⓟ Ⓦ
Creative Director: Darryl George / Jon Mitchell / Nick Park
Account Director: Felicity Pelly
Account Manager: Shelby Whyatt
Head of Film: Emma Rookledge
Director: Magdalena Osinska ♀
Cinematographer: Dave Alex Riddett / Sam Morris
Art Department: Richard Edmunds
Post Production: The Mill Ⓟ Ⓦ
Storyboard Artist: Mike Salter
Character Design: Nick Park / Mike Salter
Sound Designer: Jungle Ⓟ Ⓦ

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