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30 April 2019

What a Wonderful World

by Syd Briscoe


Cuprinol: “For Your Great Outdoors” - 40s

Cuprinol emphasise the beauty of the natural world in this sweeping film, which aims to encourage hardened lovers to spruce up their own personal kingdom with a lick of the advertised paint. Always a popular location for landscape shots, New Zealand once again offers the gorgeous vistas seen here.

Laura Mvula's 'Green Garden' provides a fitting soundtrack, with the mixture of ethereal music and her soulful tones giving the artfully shot looks at the Kiwi landscape a dreamlike vibe. If turning your shed blue can evoke a similar feeling, we'll have to give it a go this summer.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Nikki Lindman
Creative: Andrew Stone / Adrian Thomas
Account Director: Laura Brady
Account Manager: Bella Bertolotti
Business Team: Karen Martin
Strategy: Oliver Wilson / Tom Hargreaves
Agency Exec Producer: Celestine Hall
Film Production: Stink Ⓟ Ⓦ
Director: C D Morrish Ⓟ Ⓦ
Producer: James Greenall
Executive Producer: Jon Chads / Andrew Levene
Cinematographer: Ryan Carmody
Post Production: Victoria Lovejoy @ Framestore Ⓟ Ⓦ
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ
Flame: Matthew Unwin @ Framestore Ⓟ Ⓦ
Sound Designer: Will Cohen / Jim Stewart @ String and Tins Ⓟ Ⓦ
Music Supervisor: Julz Baldwin / Karl Jawara @ The Most Radicalist Black Sheep Music
Music: Laura Mvula - Green Garden
Location: New Zealand

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