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22 November 2019

Don't wreck yourself.

by Syd Briscoe

CoppaFeel!: “Life Saving Lingerie” - 60s

Underwear innovation isn't something we talk about often at DAVID (in fact, we're not sure it's come up before), but CoppaFeel! have changed all that with their new range of touch-encouraging bras. The breast cancer awareness charity have designed a range of patterns to give wearers a template on how to check themselves for lumps, practically increasing their chances of catching cancer early.

The ad itself is a slick affair, filmed like a high-end music promo with all the sleek cinematography and model-like lounging that entails. A diverse cast also gives the work added heft, as director Amy Becker-Burnett presents bodies of all shapes and sizes with the same aesthetic appreciation.

With body paint, trippy animation, and other chic visual touches, this is an attractive piece of work which presents a clinical act as one of radical self-care - an attitude which is bound to appeal to the Millennial and Gen Z members of its audience.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
CCO: Alex Grieve
ECD: Nadja Lossgott / Nicholas Hulley
Creative: Alicia Cliffe / Laurens Grainger
Film Production: RadicalMedia Ⓟ Ⓦ
Director: Amy Becker-Burnett ♀
Producer: Isabelle Graham
Executive Producer: Jodie Brooks / Ben Schneider
Director's Agent: OB Management Ⓟ Ⓦ
Editor: Laura Cairney-Keize ♀ Ⓟ Ⓦ @ Marshall Street Editors Ⓟ Ⓦ
Colourist: Jason Wallis @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Dugal Macdiarmid @ Wave Ⓟ Ⓦ
Music Supervision: Adelphoi Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.