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23 July 2018

Food, glorious food

by Alice May

Co-op Supermarkets: “Barbecue” - 30s

Another lovely offering from the Co-op - this time having fun with the traditions of the summer barbecue.

There's some lovely camerawork as a plump and juicy burger sails through the air onto a waiting plate, while a fellow BBQ-er extols the virtues of condiments and extras. The performances are terrific, and the whole thing looks so vivid you can almost smell the meat grilling on the coals.

It's a great script and - like the penalty kick spot before it - the words have a real smack of authenticity. Genuinely feelgood stuff, and a campaign that's solidly coming together.

Creative Agency: Forever-Beta Ⓟ Ⓦ
ECD: Matthew Saunby
Creative: Matt Eastwood / Danny Madden
CEO: Robin Gadsby
Account Director: Sally Heiser
Business Team: Taryn Gelder
Agency Producer: Paula Mackersey
Film Production: Darling Films Ⓟ Ⓦ
Director: Gus Filgate Ⓟ Ⓦ
Producer: Kelly Doyle
Production M'ger: Carla Terranova
Food Stylist: Peter Smith
Cinematographer: Malte Rosenfeld Ⓦ (Vision Ⓟ Ⓦ)
Editor: John Mayes @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Charles Gillett
Grade: Freefolk Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

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