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24 May 2019

Co-op - Skateboarders

by Andrew MacGregor


Co-op: “Skateboarders” - 30s

Skateboarding is clearly having a moment in advertising. Following Deliveroo's recent ode to a selfless skating coach, this 30" Co-op ad draws attention to how the supermarket funds community projects like this multi-coloured skate park - oddly illustrated by a skater grinding past sausages on a barbecue.


Creative Agency: Lucky Generals Ⓟ Ⓦ
ECD: Danny Brooke-Taylor
Creative Director: Kate Murphy
Creative: Serhan Asim / Jack Willoughby
TV Producer: Alaina Olsen
Film Production: Merman Ⓟ Ⓦ
Director: M J Delaney ♀ Ⓟ Ⓦ
Producer: Lucy Tate
Production M'ger: Clara Bennett
Executive Producer: Siobhan Murphy / Dan Dickenson
Cinematographer: Vanessa Whyte
1st AC / Focus Puller: Jackson Taylor
Production Designer: Soraya Gilanni
Stylist: PC Williams
Editor: Rebecca Luff ♀ @ tenthree Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Colourist: Seamus O'Kane
Sound Designer: James Cobbold Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervision: Siren Ⓟ Ⓦ
Music Producer: Sian Rogers

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