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18 March 2019

The future is ours.

by Andrew MacGregor

Converse: “Spark Progress” - 60s

Converse tap some of London's up-and-coming female talents for this 60" ad, which sticks two fingers up to those who rule the roost without a nugget of understanding about the younger generation. Needless to say, the diverse and enterprising cast of director Paco Raterta's film are keen to show what they're made of.

Musicians Raye, and Ama Lou, and Lava La Rue along with fashion designers Feng Chen and Paria Farzaneh, each appear via a combination of home footage and quicksilver vignettes. This restless approach chimes with the cast's upstart attitude, while the shoe brand are content to keep a relatively low profile throughout.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Tony Davidson / Iain Tait
Creative Director: Darren Simpson
Creative: Freddy Taylor / Andrew Bevan / Philippa Beaumont
Group Acc Director: Francesca Yeates / Paulo Salomao
Account Director: Charlotte Gunn
Account Manager: Amy Emerson
Group Strategist: Iona Ratcliffe
Senior Planner: Paula Bloodworth
Planner: Ayo Fagbemi
Agency Producer: Michelle Brough / Jo Charlesworth
Film Production: Pulse Films Ⓟ Ⓦ
Director: Paco Raterta Ⓟ Ⓦ
Producer: George Saunders
Executive Producer: James Sorton
Cinematographer: Joel Honeywell
Editor: Dan Sherwen / Kit Wells @ Final Cut
VFX: Alex Fitzgerald (Exec. Producer) / Fergal Hendrick (Supervisor) @ The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Mike Bovill Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Breathe - Celeste

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