DAVID reviews

5 December 2017

Use The Force, Sergei

by Syd Briscoe

Compare The Market: “Memories” - 30s

Disney and Compare The Market team up for another festive extravaganza in this nostalgic ad. Last Christmas saw Baby Oleg channel Frozen in a winter wonderland, and this year Sergei finds an old lightsaber toy in the attic, which (in a neat parallel to events in The Force Awakens) sparks a wave of happy memories.

From childhood antics to what we assume is a pre-Alexsandr love affair, the hazy rush of nostalgia is captured here with humour and affection. The appearance of Baby Oleg in a BB-8 onesie, in particular, is sure to draw a warm response from those who look forward to his Christmas updates. We enjoy Alexsandr delivering the promotion for The Last Jedi in his distinctive accent, too.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: Matt Lloyd
Creative: Teodora Nicolae / Malina Giurgea
Account Director: Beto Ghidini
Account Manager: Jamie Isaac-Richards
Planner: Charlotte Marks
TV Producer: Andy Leahy
Film Production: Passion Pictures
Director: Darren Walsh
Producer: Steven Riley / Patrick Duguid
Colourist: Simone Grattarola
Sound Designer: Tom Pugh @ Grand Central

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