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31 December 2018

Jobs for the boys.

by Jason Stone

Compare The Market: “AutoSergei” - 55s

Aleksandr Orlov gives a Steve Jobs-style presentation in the latest helping of silliness from the meerkat-based advertising campaign. He's revealing how the price comparison site are moving into a new area of the market with a service called AutoSergei which will speed up the process of choosing a new energy supplier.

The best joke is provided by the turtle neck sweater worn by the top meerkat, and - when he makes a live appearance - by his put-upon assistant. The crowd roars their approval at Sergei's arrival but, sadly, it's his automated alter ego whom they really like.

The actual proposition is a little lost amidst the high jinks but that doesn't really matter as the key purpose here is to keep Compare the Market in the public's mind... and these guys always achieve that.

Creative Agency: VCCP Blue Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: Matt Lloyd
Creative: Matt Hynds / Liam Wilson / Teodora Nicolae ♀ Ⓟ Ⓦ / Malina Giurgea ♀ Ⓟ Ⓦ
Group Acc Director: Kirsten Farkas
Account Director: Stephanie Treffers
Account Manager: Jamie Isaac-Richards / Allegra Dowding
Planner: Ben de Castella / Sarah Mason / Charlotte Marks
Agency Exec Producer: Andy Leahy
Cinematographer: Olivier Cariou
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Sound Designer: George Castle Ⓦ @ Grand Central Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.