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8 March 2019

With A Little Help

by Syd Briscoe

Com Hem: “The Hike” - 60s

Swedish broadband providers Com Hem portray a truly committed group of friends in this compelling film. When one of their number is injured while hiking, the rest of the team carry her so she doesn't miss out on the summit. At least, that's how it seems...

Thanks to a sudden canine intrusion, it's revealed that the injured party is, in fact, witnessing the trek from the comfort of her own sofa. It's a smart way to draw attention to the brand's data offer, and stunning scenery shots ensure we realise just how valuable having a reliable connection can be.

Creative Agency: M & C Saatchi Ⓟ Ⓦ (Stockholm)
Director: Olof Lindh Ⓟ Ⓦ (Biscuit Filmworks Ⓟ Ⓦ)
1st AD: Tobias Reiner
Cinematographer: Aril Wretblad
Set Design: Karin Myrenberg
Stylist: Sara Forsberg

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