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4 February 2019

In your face advertising.

by Andrew MacGregor

Colgate: “Close Talker” - 30s

Luke Wilson - brother of Owen - headlines Colgate's Super Bowl commercial as an office worker with zero regard for personal space. While his colleagues do their best to avoid him (save one impressed executive), Wilson gets up close and extremely personal; after all, why have healthy teeth and gums if you can't flaunt them?

It's a question humorously tackled by agency Red Fuse and director Bryan Buckley, with the toothpaste's myriad traits communicated with laudable zip. In a sector plagued by uncanny smiles and obnoxious science, this ad makes the most of its Super Bowl slot with economical charm.

Film Production: Hungry Man Ⓟ Ⓦ
Director: Bryan Buckley Ⓟ Ⓦ
Actor: Luke Wilson (Close Talker)

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