DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

8 February 2019

Winning As One

by Syd Briscoe

Coca Cola: “Everyone Plays” - 90s

Coca Cola have teamed up with the Premier League for an inclusive new campaign - 'Where Everyone Plays'. Featuring brand ambassadors Jesse Lingard and Jermaine Jenas, it highlights the universal nature of following a team and how vital fans are at every step of their way to victory.

Starring 250 real supporter, the film beautifully captures the ecstatic highs and sense of community which comes with being a fan.

Director Stacy Wall has added in some clever nods to the character of individual clubs, with all twenty of the Premier League clubs represented. Keep your eyes peeled for a rather unusual appearance from Mr Jenas, too.

M&C Saatchi have engineered a good move for Coca Cola here... a vast improvement on advertising which has been veering towards generic pan-global pap in recent years. More of this please.

Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
ECD: Matt Lee
Creative Director: Wayne Robinson / Matt Collier
Creative: Dom Moira / Kieron Roe
Senior Acc Handler: Rory Gilbride
Business Team: Angus Maclay
Senior Producer: Dan Heighes
Ass't Prod (Agency): Ashley Nadj
Film Production: Rogue Films Ⓟ Ⓦ
Director: Stacy Wall Ⓟ Ⓦ
Producer: Maddy Easton
Head of Production: James Howland
Production M'ger: Hannah Cooney
Cinematographer: Mattias Rudh
Editor: Magdalena Pługowska ♀ (Ass'nt)
Post Production: Matt Williams @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Giles Cheetham
Colourist: Tim Smith
Nuke: Taran Spear / Tom Humphrey
Sound Designer: Sam Ashwell Ⓦ / Ben Gulvin Ⓦ / Mary-Ann D'Cruz (Producer) @ 750MPH Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.