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29 March 2019

The Language of Love

by Syd Briscoe

CitroŽn: “First Dates” - 80s

Citroen riff on their French heritage in this amusing series of idents, which question just how much impact the Ďlanguage of love' can have in the real world. Heightened situations are established in each clip, toying with romantic tropes... before being thoroughly subverted by mundane reality.

It's an entertaining approach, deftly handled by director Camila Zapiola as hyper-romance becomes hyperbole. From a snog during the school run to a passionate embrace down the local car wash, these tongue-in-cheek idents are bound to be warmly received by the lovey-dovey First Dates audience.

Creative Agency: Havas London Ⓟ Ⓦ
CCO: Mark Whelan
ECD: Ben Mooge
Creative: Stephen Cross / Simon Connor
Managing Partner: Nick Lee
Account Director: Tom Trevelyan
Account Manager: Andrew Symonds
Planner: Kerrie Boyes
Agency Exec Producer: Kiri Carch
Ass't Prod (Agency): Mary Musasa
Film Production: BOLD Ⓟ Ⓦ
Director: Camila Zapiola ♀ Ⓟ Ⓦ
Producer: David Knox
Cinematographer: Jaime Feliu Torres
Editor: Elena De Palma ♀ Ⓟ Ⓦ / Andre Rodrigues @ Whitehouse Post Ⓟ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jack Hallett @ Factory Ⓟ Ⓦ

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