DAVID reviews

27 September 2017

All my own stunts.

by Andrew MacGregor

Churchill: “Drive On” - 48s

Given their mascot's limited movement capabilities, Churchill have rarely pursued high-octane scenarios. This online film marks an ambitious shift for the insurer - one which gives their write-off scheme some blockbuster oomph.

Stuntwoman Jess Hooker makes a leap of faith between her old banger and a pristine replacement. It's an impressive feat - tricksy camerawork looks away as if it can't handle the peril.

Meanwhile, Churchie looks on with customary approval. Something tells us he's an adrenaline junkie at heart. Neat touch with the hard hat, too - safety first on this shoot.

Following Aviva's recent run-in with the ASA, online may well become advertising's exclusive home for such vehicular mayhem. Let's see how other thrill-seeking brands respond.

Creative Agency: WCRS Ⓦ
ECD: Ross Neil
Creative Director: Chris Ringsell
Creative: Tom Dixon / Jo Griffin
Planner: Elisa Edmonds / Kath Morris / David Blackett
TV Producer: Kaiya Taffel / Eliot Liss
Film Production: Outsider Ⓟ Ⓦ
Director: Max Fisher Ⓟ Ⓦ
Producer: Jeremy Bannister
Editor: Rebecca Luff @ tenthree Ⓦ
Colourist: James Bamford @ The Mill Ⓦ
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