DAVID reviews

10 October 2017

What are you doing?

by Andrew MacGregor

Children In Need: “Things” - 30s

This fun Children in Need promo encourages us to do our thing. Whether it's stuffing our gobs with marshmallows or channeling our inner Chewbacca, the telethon salutes those with an unusual or eye-catching talent.... ideal fundraising material.

Diverse and eccentric, the ad invites everyone to do their bit for charity. Viewers will chime with at least one activity shown here - good to see the Beeb still have a soft spot for baking, too. Meanwhile, Derek Jacobi's VO brings Shakespearean brio to the script.

Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Tim Jones / James Cross
Creative: Paul Williams
TV Producer: Elly Hopwood
Director: Chris Cottam Ⓦ (The Love Commercial Production Company Ⓟ Ⓦ)
Voiceover: Derek Jacobi
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.