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12 February 2020

Losing their focus.

by Jason Stone


Cheez It: “Focus Group” - 50s

In this fun commercial directed by Thomas Thomas's Tiny Bullet, there's mayhem in a focus group when they are asked to test the advertised product. This is the kind of idea that only works if you go way, way over the top... and that's exactly what's been achieved here.

The set pieces are quite familiar but there's a reason advertising returns to these tropes, and this is a good illustration of why no matter how many times you may have seen this approach work in the past, it's still got legs.


Director: Tiny Bullet ♀ Ⓟ Ⓦ (Thomas Thomas Ⓟ Ⓦ)
Editor: Owen Oppenheimer Ⓦ (The Quarry Ⓟ Ⓦ)

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.