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9 January 2019

Center Parcs - I Am Mum

by Syd Briscoe

Center Parcs: “I Am Mum” - 60s

Another amiable outing from Center Parcs focuses on Jo Parson, wife of Dave (who starred in the brand's previous ad). Amy Fasey's script is well served by a mellow soundtrack and some effective cycling photography, as the protagonist describes a woodland retreat full of mud, mirth, and vigorous welly removal.

Creative Agency: VMLY&R London
Creative Director: Jim Bolton
Creative: Amy Fasey ♀
Film Production: Park Pictures Ⓟ Ⓦ
Director: Tom Tagholm Ⓟ Ⓦ
Producer: Juliet Naylor
Executive Producer: Stephen Brierley
Cinematographer: Mauro Chiarello
Art Department: Simon Davis
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Tom Harding @ MPC Ⓟ Ⓦ
Colourist: George K
Sound Designer: Jon Platt @ Wave Ⓟ Ⓦ
Music Supervisor: Dan Neale @ Native Ⓟ Ⓦ

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