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8 January 2019

Weekend Warrior

by Syd Briscoe

Center Parcs: “I Am Dad” - 60s

Center Parcs frame themselves as a seat of pastoral liberation in this mellow 60" ad, which kicks off a new campaign for the forest-centric holiday brand. Aimed at viewers who feel their work-life balance is out of whack, the film charts the exploits of Dave Parson - and who he isn't at the weekend.

Effectively combining amiable visuals with a relaxed voiceover, director Tom Tagholm draws attention to the benefits of leaving your work-self behind and embracing the more enjoyable aspects of life come Saturday. It's an attractive proposition, especially for those sensitive to the January blues.

Creative Agency: VMLY&R London
Creative Director: Jim Bolton
Creative: Amy Fasey ♀
Film Production: Park Pictures Ⓟ Ⓦ
Director: Tom Tagholm Ⓟ Ⓦ
Producer: Juliet Naylor
Executive Producer: Stephen Brierley
Cinematographer: Mauro Chiarello
Art Department: Simon Davis
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Tom Harding @ MPC Ⓟ Ⓦ
Colourist: George K
Sound Designer: Jon Platt @ Wave Ⓟ Ⓦ
Music Supervisor: Dan Neale @ Native Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.