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29 January 2019

Pilsner? Probably.

by Syd Briscoe


Carlsberg: “The Delivery” - 50s

Mads Mikkelsen is back on his bike for Carlsberg in the Danish brewer's latest outing - this time drawing attention to their new pilsner. Far from finished with his suave antics, the actor cycles through a series of eclectic scenes, from a funfair to a bakery and beyond.

This culminates in possibly the most precarious drink delivery in recent history, although - gravity be damned - the beer's balanced profile comes through in the end. Alliterative dialogue and nimble staging ensure that the brand's tagline comes through loud and clear, too.


Creative Agency: Fold7 Ⓟ Ⓦ
CCO: Ryan Newey
Creative: Adrian Lim / Lucy Aston ♀ Ⓟ Ⓦ
Account Team: James Joice / Hannah Liu / Jamie Herman / Chloe Cooper
Agency Producer: Ben Catford / Max Di Nunno
Film Production: Blink Ⓟ Ⓦ
Director: Martin Krejčí Ⓟ Ⓦ
Producer: Ewen Brown
Editor: Charlie Reddie @ Stitch Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Colourist: Jean-Clément Soret
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ
Music Supervisor: Sean Craigie-Atherton @ Siren Ⓟ Ⓦ
Composer: David Etherington

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