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7 January 2018

Sofa so good.

by Jason Stone

Canal+: “Sofa” - 45s

This French commercial for Canal+ reminds us that they can accommodate our viewing habits whatever they may be. A family can settle down to enjoy something together... or separate and do their own thing.

This is illustrated by their sofa becoming longer and longer until one end spirals out of the house and takes over the streets. To the strains of Franz Ferdinand's 'Do You Want To', a French suburb soon has a giant sofa snaking though it. It's a neat metaphor brought to life by some deft VFX supervised by directorial collective AB/CD/CD.

Director: AB/CD/CD Ⓟ Ⓦ (Forever Ⓟ Ⓦ)
Director's Agent: Agent Elson Ⓟ Ⓦ
Producer: Jérôme Denis / Ben Krecke
Cinematographer: Carl Nilsson
Production Designer: Alexandre Vivet
Wardrobe: Anne-Laure Nicolas
Music: Franz Ferdinand - Do You Want To

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.