DAVID reviews

3 October 2017

Only the lonely.

by Jason Stone

Campaign to End Loneliness: “Experiment” - 3 mins

This fascinating depiction of an experiment designed to highlight the corrosive power of loneliness pits a young man against himself by placing him in solitary confinement for a week. As prisons go, this one isn't bad. He has a television and he can feed himself but he pretty rapidly comes apart at the seams for want of human interaction.

Once the 'self-filmed' part of proceedings is over, he's introduced to an elderly man who has been similarly isolated since he was widowed.

Rather sweetly, it is the older of the two who exhibits sympathy more than the other way around, and this conveys his familiarity with loneliness.

Campaigning films are often at their best when they remind us of a situation we already know about, and this is a great example. As we busily go about our lives, we're often guilty of overlooking people we can help with the smallest of gestures and this film starkly draws attention to our ability to make a difference.

Creative Agency: BMB Ⓦ
Creative Director: Matt Pam / Simon Hipwell
Creative: Jenny Piggott / Harry Boothman
Account Manager: Graihagh Goode
Business Team: Richard Wilcock
Project Manager: Jade Evans
TV Producer: Catharine Griffiths
Film Production: BMB Ⓦ
Sound Recordist: Brendan Feeney
Sound Design: Wave Ⓦ
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.