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23 January 2020

Seed it to believe it.

by Andrew MacGregor

California Almonds: “Do You Almond?” - 50s

This suitably nutty trio of commercials for the Almond Board of California (ABC) shows what a handful of seeds can do for snackers across the UK, namely leaving onlookers and woodland creatures alike speechless.

Each feat of derring-do - a perfect life drawing, a claw machine heist, and a preternatural display of wood chopping - prompts the all-important question, ďDo you almond?Ē Needless to say, itís best coming from an animatronic squirrel.

At 15Ē each, none of director Brad Lubinís ads outstay their welcome either. This suits the brandís bite-sized philosophy well, and ultimately proves what can be achieved in small doses. An amusing source of fibre and protein.

Creative Agency: Isobel
Creative: Ben Stump / Simon Findlater
Agency Producer: Amy Hansen
Film Production: MindsEye Ⓟ Ⓦ
Director: Brad Lubin Ⓟ Ⓦ
Producer: Ben Sullivan
Executive Producer: Hughie Phillips
Sound Designer: James Cobbold Ⓦ @ 750MPH Ⓟ Ⓦ

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