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2 August 2018

Back to Bond

by Syd Briscoe

Bwin: “It All Starts Here” - 45s

There's a wry sense of humour to this technically complex Bwin ad which draws us in from the word go. A James Bond-type celebrates his win at the roulette table, the action running backwards to a bluesy soundtrack in syrupy slow motion - but all is not what it seems...

Directing team Us keep things subtle here, allowing the viewer to take in all the small touches of humour (a suspiciously scarred villain type, an old lady's triumph turning to steely concentration) as the main character is dragged back from whence he came - a location which both surprises and offers a final, well-earned chuckle.

Film Production: Academy Films Ⓟ Ⓦ
Director: Us Ⓟ Ⓦ
Producer: Ash Lockmun
Production M'ger: Gemma Priggen
Cinematographer: Ben Fordesman
Production Designer: Mikey Hollywood
Editor: Adam Spivey Ⓦ @ The Playroom Ⓟ Ⓦ
Post Production: Dan Sanders @ MPC Ⓟ Ⓦ
Colourist: Richard Fearon @ MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Jake Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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