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19 July 2019

Bud Light - My Round

by Syd Briscoe

Bud Light: “My Round” - 30s

Bud Light mock drinkers with functioning taste buds in another laborious outing from their 'Dilly Dilly' campaign. Here, the king loses patience with a bloke who prefers mead to 3.5%ABV lager. While the medieval setting makes it stand apart from its rivals, the novelty of its nonsensical catchphrase grows thinner by the ad.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
Creative Director: John Parker / Dan Norris / Ray Shaughnessy
Creative: Jacob Weinstein / Will Binder / Mathew Kramer / Rachel Clancy ♀
Account Manager: Price Manford
Film Production: O Positive Ⓟ Ⓦ
Director: Jim Jenkins Ⓟ Ⓦ
Producer: Temma Shoaf
Production Ass'nt: Iona Patterson
Post Production: The Mill Ⓟ Ⓦ
Animation: Laurence Mence

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