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19 March 2019

Hearts and Minds

by Syd Briscoe

British Heart Foundation: “Boy” - 60s

A precocious tyke fronts the British Heart Foundation's latest campaign, kicking off this informative film with prepubescent brio. Like Brilliant Kid's little brother, the boy's enthusiasm for the circulatory system is delivered with such genuine verve that it's hard not to get swept along in his torrent of facts.

His performance makes the ad, providing the audience with a truly compelling way to learn facts about the various diseases the heart contributes to - and how being informed is the first step to combating them. Lovely work from director Siri Bunford, who tracks the boy's monologue with an astute eye.

Film Production: Knucklehead Ⓟ Ⓦ
Director: Siri Bunford ♀ Ⓟ Ⓦ
Producer: Matthew Brown
Production M'ger: Cat Irving
Cinematographer: Jim Jolliffe Ⓦ (Vision Ⓟ Ⓦ)
Editor: Xavier Perkins
Post Production: Louise Unwin @ MPC Ⓟ Ⓦ
VFX: Dan Sanders / Lucie Brant
VFX Shoot S'visor: Timo Huber
Colourist: Matthieu Toullet
3D VFX: Michael Drayton
Sound Designer: Philip Bolland @ Factory Ⓟ Ⓦ
Music Supervisor: Harley Beckmann-Hawksley @ theodore Ⓟ Ⓦ

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