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4 February 2019

Come fly with us.

by Syd Briscoe

British Airways: “Made in Britain” - 90s

British Airways celebrate the quirks which make our island unique in this star-studded ad. As celebrities including Nicola Adams, Olivia Colman, and Gary Oldman board a packed flight, each chime in with their own reasons to love the UK and its people.

The diverse cast detracts from the potentially pro-Brexit vibe of the piece (through virtue of the climate it's released into), as difference and cultural foibles are held up as things which hold us together rather than push us apart.

With frequent shots of the British landscape and reminders of our cultural exports (plus a cameo from the late, great David Bowie), this film offers an idealised love letter to an increasingly divided country - reminding us that we actually have quite a lot in common, despite current events suggesting otherwise.

Creative Agency: Ogilvy UK Ⓟ Ⓦ
ECD: Jules Chalkley
Creative Director: Martha Riley
Creative: Nicola Wood / Andy Forrest
Managing Partner: Josh Harris
Account Manager: Emily Ross
Project Manager: Sophie Rhys Evans
Agency Exec Producer: Danielle Sandler
Ass't Prod (Agency): Chloe Brown
Film Production: Park Pictures Ⓟ Ⓦ
Director: Tom Tagholm Ⓟ Ⓦ
Producer: Fran Thompson Ⓟ
Production M'ger: Nicola Dempsey
Production Co-ord: Lee Cameron
Production Ass'nt: Rosie Marchant / Kelly Brown
1st AD: Ben Gill
Executive Producer: Stephen Brierley
Cinematographer: Benjamin Loeb
Production Designer: Simon Davis
Make-Up: Wakana Yoshihara
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Tom Harding
Colourist: George K @ MPC Ⓟ Ⓦ
Animation Director: Michael Eames
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ
Music Supervision: Native Ⓟ Ⓦ
Casting: Anne Batz @ Talent Republic Ⓟ Ⓦ

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