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16 May 2017

Bord na Móna - Leading the Change

by Andrew MacGregor

Bord na Móna: “Leading the Change” - 41s

Bord na Móna look beyond conventional energy sources in these slick commercials. Supers reveal twigs, branches, and even bags of rubbish can be converted into something useful - and the advertised power company have the know-how to do so. As Ireland looks to future-proof its energy supplies, these ads highlight some intriguing solutions.

Creative Agency: Chemistry Ⓟ Ⓦ
Creative Director: Emmet Wright
Creative: Hugh O'Conor / Mark Tuthill
Account Director: Jennifer Monks
Account Manager: Ciara Magee
Senior Planner: Sinead Cosgrove
Agency Producer: Laurie Easterby
Compositor: Aaron Inglis
Animation: Sam Boyd

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