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1 July 2019

Live Free

by Syd Briscoe

Booking.com: “Freedom” - 20s

Booking.com's latest iteration of its 'Live Curious' campaign celebrates the variety of feelings inspired by travel - from major emotions like 'freedom' to the simple relief of having washing machine access when caring for an adventurous child.

The wide range of experiences depicted throughout the series are bolstered by a diverse cast, which emphasise a truth not often highlighted by holiday companies: not every traveller is young, rich, or able bodied.

Thus, this instalment - which sees a bloke in a wheelchair gleefully careening down a hill - has an added layer of joy to go with its Dolly Parton soundtrack. With accessibility and fun paired front and centre, this forward-thinking campaign stands out from the crowd.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Laura Rogers ♀ Ⓟ Ⓦ
Creative: Genevieve de Rohan Willner ♀ Ⓟ Ⓦ / Selma Ahmed ♀ Ⓟ
Account Director: Georgia Bullen
Senior Planner: Will Grundy
Film Production: Sonny London Ⓟ Ⓦ
Director: Fredrik Bond Ⓟ Ⓦ
Producer: Alicia Richards
Production M'ger: Nicola Dempsey
Production Services: Twentyfour-Seven Ⓟ Ⓦ
Executive Producer: Helen Kenny
Cinematographer: Monika Lenczewska ♀ Ⓟ Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Patric Ryan / Toby Conway-Hughes @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Bas Moonen
Sound Designer: Randall Macdonald @ Wave Ⓟ Ⓦ
Music Supervisor: Beth Urdang
Music: Dolly Parton - Here You Come Again

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