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6 February 2019

Bon & Viv - The Pitch

by Andrew MacGregor

Bon & Viv: “The Pitch” - 30s

This Super Bowl ad for alcoholic seltzer brand Bon & Viv is a damp squib in the best way possible. A pair of mermaids called - you guessed it - Bonnie & Vivian seemingly pitch their wares direct to the viewer… only for the ad to morph into a literal version of Dragons' Den off-shoot, Shark Tank. Props go to the pseudo-underwater hair team.

Film Production: Stink Ⓟ Ⓦ
Director: Traktor Ⓟ Ⓦ
Producer: Greg Tharp
Executive Producer: Melinda Nugent
Cinematographer: Dan Laustsen
Editor: Robert Ryang @ Cut+Run Ⓟ Ⓦ

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