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3 October 2018

Fall Off

by Alice May


Big Zuu: “Fall Off (ft JME)” - 3 mins 32s

Rising grime MC Big Zuu is fast establishing himself as a force to be reckoned with. Living with his refugee mum in Westminster's Mozart Estate, he grew up with friends from nearby tower blocks in Kensington and Chelsea and witnessed the horror of the Grenfell Tower unfolding first-hand; unaware that one friend and their family were among those fatally trapped inside.

His tribute to the needless tragedy - praising the local community whose efforts contrasted starkly with those of the council - was posted only a couple of days later and now has close to half a million YouTube views.

Fastforward a year and he's continuing to make music that resonates, often referencing West London in his lyrics. New release 'Fall Off' is typically energetic and insanely busy, with an old-school video game undercurrent that director Harry Cauty has smartly picked up on.

Creating Street Fighter-style scenes in clunky boxes, Cauty has Big Zuu solidly jogging through urban vistas while fellow grime MC JME towers above the buildings behind him. They zap foes with lethal bolts of electricity. Cobbled-together industrial skylines burn; score graphics periodically let us know who's winning.

It's fun. And it looks like they're having a lot of fun keeping straight faces.


Film Production: Kode Ⓟ Ⓦ
Director: Harry Cauty
Producer: Nathan Killham
1st AD: Afzal Robbani
Cinematographer: Howard Mills
Camera Team: Jonathan Moore
Gaffer: Hélio Ribeiro
Spark: Robert Shears
Animation Designer : Ikki Dhesi

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