DAVID reviews

21 April 2017

Beth Ditto: Fire

by Andrew MacGregor


Beth Ditto: “Fire” - 3 mins 21s

Who said a barroom brawl had to be an ugly affair? This boisterous promo for Beth Ditto’s ‘Fire’ sees the former Gossip frontwoman whip the Cowboy Palace into a frenzy. Bar stools are smashed and time shifts as happy hour unfolds. Say what you want about the grizzled clientele - they sure know how to line dance.

Plucking her chewing gum like a guitar string and lassoing a corn dog, it’s an exuberant performance from Ditto. Her husky vocals combine well with the track’s Southern-fried sound, while Ditto’s Elvis-inspired jumpsuit encapsulates the promo’s old school sensibilities. A honky-tonk treat.


Director: Price James Ⓦ (repped by Agile Films Ⓦ)
Cinematography: Alex Alexandrov
Production Design: Nicholas Faiella
Editor: Arielle Zakowski @ Work Ⓦ
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