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15 February 2019

Betfair - Play Smart: Juventus

by Andrew MacGregor


Betfair: “Play Smart: Juventus” - 42s

When it comes to retrieving a football top from a ceiling light, there's the easy way and there's the Leonardo Bonucci way. This latest Betfair ad promoting 'cerebral' gambling sees the Juventus defender visualise his startegy ala Sherlock Holmes, before a deft combination of kicks and headers liberates his shirt just in time for kick-off.


Creative Agency: Leo Burnett Ⓟ Ⓦ
Creative: Liane Dowling ♀ Ⓟ Ⓦ / Gareth Butters
Planner: Ben Felton
Film Production: Dark Energy Ⓟ Ⓦ
Director: Ben Jones Ⓟ Ⓦ
Post Production: Prodigious Ⓟ Ⓦ
Audio Mix: Prodigious Ⓟ Ⓦ
Music Production: Be Norway Ⓟ Ⓦ

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