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18 February 2019

Betfair - Play Smart: Barcelona

by Andrew MacGregor


Betfair: “Play Smart: Barcelona” - 40s

One of three methodical ads for Betfair, this instalment stars Barcelona playmaker Philippe Coutinho as he envisions a training ground routine in his head. Like the proverbial Brazilian Inquisition, Coutinho's chief weapons are pressing the defence, calculating ball trajectory, and cool finishing… as well as some nifty bionic eyes.


Creative Agency: Leo Burnett Ⓟ Ⓦ
Creative: Liane Dowling ♀ Ⓟ Ⓦ / Gareth Butters
Planner: Ben Felton
Film Production: Dark Energy Ⓟ Ⓦ
Director: Ben Jones Ⓟ Ⓦ
Post Production: Prodigious Ⓟ Ⓦ
Audio Mix: Prodigious Ⓟ Ⓦ
Music Production: Be Norway Ⓟ Ⓦ

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