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14 February 2019

Betfair - Play Smart: Arsenal

by Andrew MacGregor


Betfair: “Play Smart: Arsenal” - 43s

As the gambling sector braces itself for more advertising restrictions, Betfair's new campaign uses top-flight talent and a light sci-fi aesthetic to woo adult punters. This instalment pitches Arsenal's Bernd Leno as part goalie, part Terminator; alas, Leno's narration risks whipping viewers into a coma rather than a betting frenzy.


Creative Agency: Leo Burnett Ⓟ Ⓦ
Creative: Liane Dowling ♀ Ⓟ Ⓦ / Gareth Butters
Planner: Ben Felton
Film Production: Dark Energy Ⓟ Ⓦ
Director: Ben Jones Ⓟ Ⓦ
Post Production: Prodigious Ⓟ Ⓦ
Audio Mix: Prodigious Ⓟ Ⓦ

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