DAVID reviews

8 January 2018

The Bear Necessities

by Syd Briscoe

Bear Yo Yo: “End The Nonsense” - 30s

Healthy snack brand Bear Yo Yo advocate scaring your children into silence with this amusing ad. A young girl on a long car ride demands snacks with increasing vehemence as her parents resist... until a furry friend steps in to make the noise stop.

It's a cute premise given a satisfying dark twist, as the brilliantly animated bear is implied to be no cuddly critter (although we did fear it was going to break into some Vanilla Ice for a second...). The performances are also nicely executed, from the weary dad to the obnoxious kid. Eye-catching work with a fairy tale flavour.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Creative Director: Simon Lloyd
TV Producer: Suzy MacGregor
Film Production: Stink Ⓦ
Director: Keith McCarthy
Producer: Peter Knowles
Cinematography: Mattias Nyberg
DIT: Shibbir Ahmed
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: MPC Ⓦ
Colourist: George Kyriacou
Sound Designer: Jim Griffin @ Jungle Ⓦ

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