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24 January 2019

Rock On

by Syd Briscoe

Barclaycard: “The Crystal Barn” - 90s

Barclaycard insist that they take all the small businesses who use their services seriously... even those on the more esoteric side of things. This philosophy is illustrated by this charmingly retro ad for 'The Crystal Barn' - purveyors of all manner of magical rocks.

Director Jeff Low has the parody spot on here, as two employees earnestly explain their business to the camera. From dry ice and soft focus shots to the infomercial-style staging and intentionally-bad talking head VFX, it's a tongue in cheek love letter to cheesy vintage ads... and manages to get the brand's message across neatly, too.

Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Creative: Dan Morris / Charlene Chandrasekaran
Account Manager: Georgie Bowie
Agency Producer: Josh Sanders
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ
Producer: Toby Courlander
Head of Production: Cathy Green
Managing Director: Rupert Reynolds-Maclean Ⓟ
Executive Producer: Hanna Bayatti
Cinematographer: Ben Todd
Production Designer: Sophie Becher
Editor: Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ
Post Production: Arianna Maniscalco @ Electric Theatre Collective Ⓟ Ⓦ
VFX: James Belch (Supervisor) / Sarah Crux (2D) / Taran Spear (2D) / Dave Birkell (2D) / Mark Chapman (2D) / Alberto Pizzocchero (2D) / Seung Ho Henrik Holmberg (DMP)
Colourist: Luke Morrison
Sound Designer: Lawrence Kendrick @ String and Tins Ⓟ Ⓦ
Composer: Lawrence Kendrick @ String and Tins Ⓟ Ⓦ

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